Ready To Run

Case Study

Ready to Run Texas

Ready To Run Texas is a proud client of Empower Ecommerce.

About Ready to Run Texas

Ready to Run Texas is a specialty running store offering a curated selection of running shoes, apparel, and accessories. They are known for their expert customer service and commitment to the local running community.

Client Overview

Challenges

Before partnering with Empower Ecommerce, Ready to Run Texas had been using WordPress for their website but faced several key issues:

E-commerce Struggles with WordPress Plugins

They had tried multiple plugins to set up their online store but were dissatisfied with the design and user experience.

Unclear Content and Design StrategyUnclear Content and Design Strategy

Despite various attempts, they lacked a cohesive website design and content strategy that aligned with their brand, resulting in poor user experience and engagement.

Challenges with Managing Vendors (e.g. GoDaddy)

They struggled to manage external vendors like GoDaddy and were often left without clear support in maintaining their digital infrastructure. Beyond that, they were upset with how disorganized their digital credentials were managed, with passwords getting lost and 2 factor authentication being set to the wrong individuals.

Lack of E-mail Marketing

Although Ready to Run had collected customer e-mail addresses for nearly a decade, the most valuable channel had not been leveraged.

Lack of Marketing Promotions

For retail, the promotion, channel, and offer are critical to increasing sales and increasing customer loyalty, at Ready to Run the foundations needed to be solid to grow marketing promotions.

Objectives

Increase Google Impressions

To drive more visibility and online traffic.

Grow ecommerce Sessions

by migrating to Shopify and optimizing performance by leveraging increasing Google My Business traffic.

Develop a Cohesive Website Design

that offers a seamless user experience.

Streamline Vendor Management

Ensure vendors like GoDaddy and e-mail providers integrate smoothly into their online ecosystem, reducing administrative headaches

Solutions Provided by Empower Ecommerce

Before partnering with Empower Ecommerce, Ready to Run Texas had been using WordPress for their website but faced several key issues:

Migration to Shopify for a Better E-Commerce Experience

  • Moved Ready to Run from WordPress to Shopify, providing them with a more intuitive and reliable platform for managing their store and inventory.
  • Set up an eCommerce-focused layout, improving usability for both administrators and customers.

    • Vendor Management and Integration

  • Assisted in managing and coordinating vendors like GoDaddy to ensure smooth integration into the Shopify ecosystem.
  • Offered strategic advice on how to handle vendor relationships and streamline communication.

    • Website Design Overhaul

  • Delivered a refreshed design that aligned with Ready to Run Texas’s brand identity, improving the user experience and enhancing engagement across all devices.

    • SEO Strategy to Boost Google Impressions

  • Conducted an SEO audit and optimized keywords, meta tags, and product descriptions
  • Implemented a local SEO strategy targeting Austin-based runners and athletes.
  • Increased Ready to Run Texas’ presence on Google through optimized content and local listings.

    • Consolidate all Credentials in One Place

  • Using 1Password, all credentials could be seamlessly managed by all relevant stakeholders, and updating passwords became a breeze.

    • Set-up E-mail Marketing Provider

  • Empower worked with (insert Constant Contact or Klaviyo) in order to grow Ready to Run’s e-mail marketing and begin increasing revenue from the channel.

    • Black Friday Sales Event

  • Empower helped Ready to Run work through the economics of providing a special black friday offer both online and in-store which would reward customers with branded water bottles or foam rollers depending on their cart value.

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    Timeline of Key Milestones

    Summer 2020

    The focus was on increasing Google My Business impressions to attract greater traffic to the physical store.

    Results

    Increased Google Impressions by 100% from 2020 - 2021

  • In just [insert timeframe], Ready to Run Texas saw a 100% increase in Google impressions, thanks to the new SEO strategy and optimized Shopify platform.

    • Improved eCommerce Performance

  • The Shopify store saw an average of 2,000 sessions per month prior to the full inventory launch, positioning them for even further growth.
  • Sales figures will be released post black friday.

    • Website Design Overhaul

  • Ready to Run now can leverage e-mail, Google my Business, Shopify, and Promotional products to increase their brand awareness, customer traffic, conversions, and retention.

    • Upcoming Black Friday Success

  • Now that Ready to Run Texas has solved issues with their website design and vendor integration, they are ramping up for a major Black Friday online and in-person event. They are better prepared than ever to engage customers across both platforms

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