Websites: phdwin.com, phdwindownload.com, phdwinweek.com
Industry: Oil and Gas Software
Platform: WordPress and Elementor
Project Overview
PHDwin, developed by TRC Consultants, provides reserves evaluation and economic analysis software for professionals in the oil and gas industry. With an established presence in the energy sector, the business required a digital ecosystem capable of supporting its software products, customer resources, training programmes, and annual industry event.
Empower Ecommerce worked across three connected websites, focusing on website development, SEO, content organisation, technical improvements, and digital communication.
The Challenge
The business had different digital requirements across its main website, software download platform, and annual event website.
The main website needed clearer product presentation and improved search visibility. The download platform required organised release information and training resources, while PHDwin Week needed a dedicated online presence for speakers, schedules, and event information.
Technical website issues, including unwanted spam pages, redirect problems, and SEO concerns, also required attention.
The Solution
1. PHDwin Main Website
The main website focused on presenting the software and its capabilities to the oil and gas industry.
Key work included:
- Website design and development using Elementor.
- Improved product presentation and content structure.
- SEO planning and on-page optimisation.
- Competitor comparison content, including ARIES vs. PHDwin.
- Investigation and cleanup of spam-related website issues.
- Cloudflare redirect troubleshooting and technical improvements.
2. PHDwin Downloads and Training Website
The download platform was organised to help users access software updates and training resources.
Key work included:
- Software release information and version history.
- Dedicated training pages and session information.
- Training registration resources.
- Release announcement email content through Constant Contact.
3. PHDwin Week Website
PHDwin Week was supported through a dedicated website for event-related information and resources.
Key work included:
- Dedicated event website structure.
- Speaker profiles and event schedules.
- Livestream and replay information.
- Professional credit forms and certificate communication.
- Event-related email communication through Constant Contact.
- Website support during the event period.
SEO and Technical Improvements
Work across the websites also included metadata improvements, image optimisation, website performance enhancements, security-related cleanup, and technical SEO activities.
Project Outcome
The three websites provide distinct but connected digital experiences for product information, software downloads, customer training, and event participation.
The improvements helped organise the digital ecosystem and make important resources more accessible to PHDwin’s customers and industry audience.
Client Feedback
“Empower built across all our connected sites and kept them steady through heavy use… No crashes, no scramble.”
David, PHDwin