Empower redesigned the New Bonanza IoT website to present its industrial automation solutions more clearly, showcase real-world projects, and make it easier for potential clients to request quotes. The project included custom WordPress and Elementor development, a filterable case studies section featuring more than 20 projects, dedicated product pages, and improvements to SEO, website security, and speed.
Live Website: https://newbonanzaiot.com/
Client: New Bonanza IoT Technology
Industry: Industrial Automation and Warehouse Robotics
Locations: Houston, Texas, USA, and Guangzhou, China
Platform: WordPress with Custom Elementor Design
Services: Website Design and Development, Case Study Development, SEO, Security, and Speed Optimization
About New Bonanza IoT
New Bonanza IoT designs, builds, and installs automation systems for factories and warehouses. Its solutions include automated storage and retrieval systems, automated guided vehicles (AGVs), autonomous mobile robots (AMRs), quality inspection, production management systems, and facility integration. Its systems are powered by Hikvision Robotics.
The company’s engineering team is based in Guangzhou, China, where its systems are designed and tested. Its Houston office serves as the main contact point for US buyers. The company also holds ISO 9001:2015 certification, and selected products are CE and UL listed.
New Bonanza IoT serves buyers in industries including automotive, electronics, logistics, pharmaceuticals, and food. Because industrial automation projects require careful evaluation, potential customers need clear information about available solutions and evidence of relevant project experience before making contact.
The Challenge
The previous website did not adequately showcase the company’s real-world projects or explain its range of automation solutions in a simple, accessible way. Potential customers needed to understand which solutions addressed their operational challenges and see evidence of the company’s project experience.
The website also needed to communicate the company’s US presence more clearly, provide a straightforward way to request quotes, and address SEO, speed, and security requirements.
Project Goals
The project focused on showcasing real projects and their results, explaining solutions through the operational problems they address, and making the company’s US presence and support model easier to understand. Other goals included simplifying quote requests, creating dedicated product and case study pages, and improving SEO, website speed, and security.
Website Structure and User Experience
The homepage was organized around the buyer journey, guiding visitors from identifying an operational challenge to exploring relevant solutions and contacting the company.
The redesigned structure includes problem-focused sections, an overview of available solutions, client logos, an explanation of the working process, product pages, project case studies, company information, frequently asked questions, and contact options.
Additional pages include About Us, Contact Us, individual product pages, and individual case study pages. This structure gives visitors more opportunities to explore the company’s capabilities and find information relevant to their requirements.
Design and Development Approach
The website received a custom Elementor design with a modern industrial look suited to the company’s market. Reusable sections were developed for problem cards, solutions, process steps, and FAQs, with layouts designed for mobile phones and tablets.
The homepage presents common operational challenges before introducing technical product names. This approach helps visitors identify their needs and explore relevant solutions.
Client logos, project examples, and case studies provide evidence of project experience. The Houston office, US phone number, and business hours are also displayed clearly to help US buyers identify their local contact point.
Case Studies Section
A dedicated case studies section was developed to make the company’s project experience easier to explore. It features more than 20 project pages, including projects associated with Brilliance BMW, FAW Toyota, Novo Nordisk, Watsons, Foxconn, OPPO, and LONGi.
Industry filters allow visitors to browse projects by category, including automotive, logistics, electronics, pharmaceuticals, food and beverage, and entry-scale applications. A reusable case study template was also created to support consistent presentation as new projects are added.
Project cards feature key details, such as robot counts and efficiency gains, where this information is available. This structure helps potential customers explore projects relevant to their industries and better understand the company’s experience.
Product Pages
Dedicated product pages were developed for robot forklifts, reach trucks, and pallet stackers. Links from the homepage guide visitors to individual product information, making it easier to explore available equipment and continue through the website.
Quote Requests and Lead Generation
The website includes several contact options to help potential customers take the next step. Request Quote buttons open a quote form, where dropdown fields allow visitors to identify their main operational challenge and expected project timeline.
A click-to-call option supports visitors who prefer to speak directly with the team. A capability overview download also gives prospective buyers another way to access company information before making contact.
These features provide clear routes for visitors to ask questions, discuss their requirements, and request a quote.
Search Engine Optimization
SEO improvements focused on creating a clearer website structure and more relevant content for the company’s solutions and target industries. The website uses a clear heading structure, keyword-focused solution and industry content, and an FAQ section addressing common buyer questions.
Individual product and case study pages provide dedicated content for specific offerings and projects. These changes establish a more organized foundation for search engine understanding and future organic search visibility.
Website Speed and Security
Website speed improvements included using WebP images and SVG icons, along with font-display settings intended to help text appear sooner. These measures were part of the site’s performance optimization work.
Security measures were also implemented, including website security settings and protection for quote forms.
No numerical speed scores or measured performance improvements were provided in the project source.
Results
The redesigned website provides a clearer presentation of New Bonanza IoT’s industrial automation solutions and project experience. The filterable case studies section brings more than 20 projects into one browsable area, while individual product pages give visitors dedicated paths to relevant product information.
Multiple contact options make it easier for visitors to request quotes, call the company, or download its capability overview. The Houston office is also presented more clearly as a contact point for US buyers.
The project delivered a more structured website with focused solution content, dedicated project pages, and improvements addressing SEO, speed, and security. The source material does not provide numerical results for traffic, rankings, conversions, or website speed.
Tools and Technologies
WordPress, Elementor, custom CSS, WebP images, and SVG icons.
Why This Project Matters
Industrial automation projects involve significant operational requirements and investment. Buyers need to understand available solutions, review relevant project experience, and know how to discuss their requirements with a potential supplier.
The redesigned New Bonanza IoT website brings these elements together through clearer solution information, a dedicated project portfolio, product pages, and accessible contact options.
Project Summary
Empower redesigned the New Bonanza IoT website using a custom Elementor approach, developed a filterable case studies section featuring more than 20 projects, created dedicated product pages, and improved quote-request options. The project also included SEO, website speed, and security improvements to support a clearer and more useful online presence.