Empower redesigned Foundation Energy Advisors’ Squarespace website to create a professional online presence that better reflects the firm’s expertise in oil and gas advisory. The project included custom layouts and styling, improved navigation and calls to action, on-page SEO, and work focused on website speed and security.
Live Website: https://foundationenergyadvisors.com/
Client: Foundation Energy Advisors
Industry: Oil and Gas Advisory
Platform: Squarespace with Custom Design
Services: Website Design and Development, SEO, Security, and Speed Optimization
About Foundation Energy Advisors
Foundation Energy Advisors is an oil and gas advisory firm founded by Dwayne Stewart, MBA, P.E. The firm combines reservoir engineering with financial strategy to help operators and investors value assets, review forecasts, and make informed investment decisions.
The website needed to communicate the firm’s expertise clearly, present its services professionally, and help prospective clients find information and get in touch.
The Challenge
The existing website relied on a standard Squarespace template that did not adequately reflect the firm’s expertise or professional image. Its generic appearance limited brand differentiation, and the default template did not support all the features the client required.
The website also needed stronger on-page SEO, improved loading performance, and better security. Its structure and content required attention to help visitors understand the firm’s advisory work and navigate the site more easily.
Project Goals
The project focused on creating a professional website that builds trust with operators and investors, presents the firm’s services and expertise clearly, and makes contacting the business straightforward. Additional goals included improving Google visibility, website speed, and security.
Website Design and Development
Empower redesigned the website with a clean, professional, mobile-friendly appearance aligned with the firm’s positioning. Custom layouts and styling were applied beyond the standard Squarespace template to better meet the client’s requirements.
The page structure and content flow were planned to introduce the firm and make key information easier to find. Navigation and calls to action were also improved to help visitors move through the website and identify how to get in touch.
The redesigned website was tested on desktop and mobile devices before launch.
Search Engine Optimization
The SEO work focused on core on-page elements to make the website’s content clearer to search engines. Page titles, meta descriptions, heading structure, URL formatting, and image alt text were addressed as part of the optimization process.
Google Search Console was included in the project toolkit to support search visibility work.
These changes established a more structured on-page SEO foundation. The original project document reports better SEO and Google visibility but does not provide specific ranking or organic traffic figures.
Website Speed Optimization
Website speed work included optimizing images and page content and removing heavy template elements. These changes were intended to reduce unnecessary page weight and improve the loading experience.
The original project document reports faster loading as an outcome but does not include measured before-and-after loading times or performance scores.
Website Security
Security improvements included updating website security settings and adding protection for contact forms. These changes addressed the security requirements identified during the project.
No specific security audit scores or quantified security results were provided in the project documentation.
Results
The project delivered a redesigned Squarespace website with a more professional appearance, custom layouts, and a structure built around the firm’s requirements rather than the limitations of the default template.
Navigation and calls to action were improved to make the website easier to use and contact options easier to find. The project also addressed on-page SEO, image and content optimization, website security settings, and contact form protection.
The original project document identifies a better desktop and mobile user experience, improved Google visibility, faster loading, and better security as outcomes. It does not provide numerical results for traffic, rankings, conversions, loading speed, or security performance.
Tools and Technologies
Squarespace, custom CSS, and Google Search Console.
Why This Project Matters
For an oil and gas advisory firm, the website needs to communicate expertise and help operators and investors understand the services available. A generic design or unclear navigation can make that information harder to access.
The Foundation Energy Advisors redesign introduced custom styling, a clearer content flow, and more accessible calls to action. The project also addressed SEO, speed, and security to support a more professional and functional online presence.
Project Summary
Empower redesigned Foundation Energy Advisors’ Squarespace website with custom layouts and styling, improved navigation, and clearer calls to action. The work also included on-page SEO updates, image and content optimization, security settings, and contact form protection. The website was tested on desktop and mobile devices before launch.